Tl;dr
LG's OLED TV family has made noteworthy walks forward in 2017. Picture quality has enhanced no matter how you look at it, not minimum on account of the emotional changes in HDR execution, and the new Dolby Atmos-empowered inner speakers give great quality sound even before you sprinkle out on a soundbar. In the event that you have £3,000 to spend on a TV, at that point this is practically more or less great.
Cost and rivalry
At this cost, however, you can take your pick from an extensive variety of top of the line TVs. One thing that merits considering is that LCD-based TVs, for example, those from Sony and Samsung, give substantially higher pinnacle splendor to HDR content – there's no making tracks in an opposite direction from the way that OLED innovation still can't beat LCD for the brightest, most eye-popping HDR features. Additionally, Sony's tasty XE93 (perused our full survey here) gives staggering 4K HDR execution to closer the £2,500 stamp – a weighty £500 saving money on the LG's asking cost.
Regarding OLED-based adversaries, however, at that point there's very little to browse. LG's setting the standard in 2017 for all-round picture execution, input slack, and HDR bolster – any reasonable person would agree that the C7 basically nails it no matter how you look at it. In the event that the ideal, inky blacks and surprising shading lucidity of OLED seem like your sort of thing, at that point this truly is the place it's at.
Outline and key elements
We additionally favored the inclined rectangular remain on the LG 55C7 to the sickle one provided with the 55B7. Notwithstanding giving more steady help to the LG's sizable board, it additionally consumes up less room on an AV rack.
What's more, considering the LG's svelte outline, the sound execution is abnormally skilled. The interior speakers figure out how to give both great bass reaction and squeeze sufficiently out midrange detail to keep exchange sounding clear and comprehensible, even at higher volumes. Obviously, in the event that you truly need the full aural experience from motion pictures, you're vastly improved off sprinkling out on a nice soundbar or full encompass sound framework. One last thing to note is that the LG's installed Dolby Atmos decoder just procedures the lower-quality Dolby Digital Plus soundtrack when playing 4K Blu-beams; unfortunately it doesn't utilize the uncompressed TrueHD stream.
Picture execution and HDR testing
Critically, however, LG has endeavored to address the issues experienced by its past era of OLED TVs when taking care of darker scenes, and the upgrades are quickly apparent on the C7. Shadow detail is clearer than any time in recent memory, on account of a more exact splendor modification control, and additionally higher piece profundity preparing in darker regions to lessen commotion and permit smooth, characteristic advances between various shades – there's no posterisation obvious by any means.
Since all OLED presentations can deliver idealize dark (on a LCD TV, dark really shows up as dull dim due to the dependably on backdrop illumination; on an OLED TV every pixel is self-enlightening, and transmits no light at all while creating dark), the least demanding approach to grow differentiate proportion, and likely the most critical supporter of good picture quality, is to help brilliance. That is precisely what LG has accomplished for its 2017 OLED go: brilliant scenes now look brighter than some time recently. It's not on a standard with LCD yet, but rather the hole amongst OLED and LED LCD is consistently narrowing.
This expansion in brilliance likewise benefits HDR execution. We quantified a pinnacle brilliance of 690cd/m2 in HDR mode on our LG OLED55C7V survey test, which on paper isn't that quite a bit of a hop over 2016 models. In any case, the unseen details are the main problem: on account of the diminished measure of shine constraining – LG has sensibly changed the C7's Automatic Brightness Limiter (an element which keeps the OLED board from overheating) to be less forceful than past models – the C7's refreshed board can keep up a higher splendor in HDR scenes in a more persuading way than the past era of LG OLED TVs. HDR organize bolster is unrivaled, as well: the LG is prepared for HDR10, HLG (Hybrid Log-Gamma), Dolby Vision, and Technicolor will be included an inevitable firmware refresh.
With regards to movement execution, treatment of 50Hz intertwined video (for instance, the kind of video utilized for Freeview or Freesat communicates) is as yet discovered needing on the LG 55C7, and we noted uncommon however reproducible interweave antiques, for example, brushing in quick activity sports. For the best involvement, it's beneficial sending a dynamic video flag to the TV wherever conceivable.
Gaming execution is flawless, be that as it may. Bragging an information slack of just 21ms in Game and PC modes, the LG OLED55C7 is a to a great degree responsive show for playing computer games. OLED's capacity to keep blacks inky (even in HDR diversions) and movement spread free simply adds to the tastiness of the picture quality. On the off chance that you can bear the cost of it, this TV is a delight for gaming.
Decision
At last there's, almost no distinction between LG's OLED55C7V and the OLED55B7V, however in the event that we needed to pick, we'd go for the C7. Why? Basic. Since notwithstanding the staggering picture quality, brilliant sound and breaking gaming execution, the C7's all-dark bezel and more steady table-top stand settle on it the more commonsense decision. In case you're searching for the best OLED TV to purchase around the £3,000 check, at that point you can stop your inquiry here. You simply discovered it.